Business Profile
Faye and the team at Essential Loo Hire provide portable toilet facilities to fetes, sporting venues, events such as marathons and spectator sports, visitor attractions, open-air concerts, construction sites, weddings, pop-up restaurants, and when the builders are putting your new extension in.
We amended the DNS, migrated the existing site to our own servers, and, given a free hand went to work.
We restructured the website, making it mobile-friendly, and we gave it a content management system that was also mobile-friendly so that you can add content to it whilst on the go from your mobile phone if so inclined.
Website submission to the search engines
Three weeks later, we checked the progress of the website after it had time to settle.
We had submitted the XML sitemap and indexed the pages previously, and then after benchmarking the website, we made some adjustments to augment its progress and resubmitted it.
Getting the full picture
We like to keep in touch with our clients.
We monitor all sites, but what actually transpires, the experience on the ground, and traffic numbers as well as analytics that ultimately give the full picture.
And of course, when they win, we can write news items like this, and then other people will employ us to apply the same level of expertise applied to their website and online marketing presence.
Doubled the website traffic
We don't really know if we doubled the traffic, as we didn't have any meaningful statistics from the previous website that we could depend on, but it is a reasonable assumption.
We do know that the previous website structure and potential contribution as a meaningful marketing vehicle in its own right were limited.
We also know that a website has to provide comprehensive and pertinent information to its visitors, which has been prioritised.
Doubled the business
You might be forgiven for thinking that I am talking about a 100% Traffic increase, but no, this is 100% business increase.
Really, we're not pulling your chain!
In just four months from launch, customer numbers had doubled driven by the website.
This was a result of what to us is a fairly routine but robust strategy based on the website's visibility, structure, and content with no external resources or social media resources deployed.
As a result of the uplift, significant further investment has been made in "plant" and staffing to meet demand and further expansion.
Some Stats
35% of traffic comes from mobile devices with a breakdown of 30% mobile phones and 5% tablets.
On average, 80% of traffic every month is visiting the website for the first time or qualifying this. Visitors on devices that have not previously (statistics courtesy of google analytics) have been used to access the website.
Though the index or home page is the primary landing page, other pages demonstrate good traction in their own right.
We've kept the lid on it for a while but thought we ought to roll it out to you.
Naturally, we are flushed with pride!
Do you have a website that is flushing your marketing budget away, more a token part of your business than one that actually contributes?
If so, get in touch and let's have a chat.