Your business is unique.
You might think that you are a "Me too" providing a service or product just like any other business of the same nature in a different location.
But you are different, your business has different attributes and circumstances to others.
It may be the amount of time in business, the business sector you are targetting, your size, experience, your location, you may be a start up with just you or have been established for years with a team behind you.
It's about where you are now and where you want to go.
We approach each website we design and develop with a fresh perspective bearing your objectives in mind with a collaborative approach.
We ask each and every client:
- What do you think you need?
- What do you want to achieve, what are your goals?
- Who do you regard as your main competitors
- What do you think you are good at and why
- We want to elicit all of your USP's (Unique selling points)
- If you are selling products or more than one service we want to know what sells the best, but also which makes the better profit margin in £ terms.
This approach embraces marketing and establishing a strategy for your business.
It involves design, functionality and search engine indexation and the utilisation of social media platforms to grow your business online.
You want to work on your core business, not marketing - We get that:
Typically we want you to be self-sufficient and independent and will equip you with what you need to do that.
Often though we find that our clients want to work on developing the core products and services of their business.
In these instances when it is simply not viable to divert specialised skillsets and resource away from the core business into marketing, website analysis and content development we can take some of the load off your shoulders by handling some key tasks on a regular basis or some occasional handholding to ensure that the online development maintains a momentum.
The Online Trial
Despite all the preparation, experience, copy, design, and development the effectiveness of the website can not be measured until it has been launched.
Just like a ship undergoes sea trials, a website is launched and tested to see if it is fit for purpose.
It is submitted to, and indexed by the search engines, and found (or not) by your target market.
Google Analytics, it's a free and invaluable tool.
When we design and develop a website we install Google Analytics as standard so that we can measure the performance of the website, but also so that you can also log in independently and see the data as and when you please.
We measure the website against the competitors in your market and we study the behaviour of the site visitors when they visit your website.
Tracking and analysis are key to identifying and improving the effectiveness of the adopted strategy to acheive the business goals.
Specifically, it helps us to improve the visitor's experience and conversion of them into customers.
It identifies underperforming content and helps us maximise business opportunities.
It allows comparison with the competition.
The value of the data gathered in the initial period post-launch is unlikely to warrant any action unless it recognises a blindingly obvious omission or error in development.
Notwithstanding that, the website could be replacing an outdated, but well-established website.
The new website may be coded in a different language, PHP instead of aspx (.NET) for example, but with pages named the same as in the old site for which there may be a lot of backlinks from other websites and directories that we want to retain and transfer the value of, to the new website.
All this takes some time for the search engines to flush out their old cache, crawl the website, reindex the same-named pages (with different content and coding), then measure the new content against the competition and update the site from its previous position and ranking on mobile and on desktop searches.
After a month things are beginning to steady down a bit, but it can take longer.
If you make like for like analytical comparisons in the early stages after launch, and then repeat the analysis a month later using exactly the same search criteria with the same date settings the variance between the two identical searches can be quite significant.
Services we offer include:
Web Design - E-commerce, brochure, CMS, and mobile responsive websites
Online Systems - Booking and reservation, accounts, property portfolios, online shops,
Pay per Click (PPC)
Bespoke website design means we don't use templates.
We design a website specific to your needs and requirements.
Every business is different and the structure of each website be it, behind the scenes or on the public interface or both.
Your website is unique and designed to fulfill the needs of your business.
In addition, it is scalable, so if you want to add or build on it you can.