When Faye Conley initially approached us to help with the website, it was two years old, languishing with poor conversion, relatively high ongoing costs and business was being procured principally by word of mouth.
The website was a desktop website; visitors to the website using a mobile phone would have to scroll horizontally as well as vertically to get information and was more likely to leave the website than persevere, though on a desktop it worked perfectly and rendered well on an IPAD or tablet with a decent size screen.
Essential Loo Hire Ltd do exactly what their title suggests; hiring out and maintaining portable, self contained fully stocked toilets that can be connected to the mains systems or operate independently of drainage facilities, power or water supplies.
They provide facilities to fetes, sporting venues and events such as marathons, visitor attractions, construction sites, weddings, pop up restaurants, when the builders are putting a extension on your home and to unplanned emergencies when the plumbing is not performing quite as it should.
We knew we weren’t in the glamour business, but that quite a lot people want to powder their nose and that everybody we know uses a toilet.
Reversing the fortunes of a poorly performing website
The site was static, in that it had no content management system (CMS) enabling the easy addition of content, nor did it have a news section.
Research.
- We looked at the competition, the market and the sectors within that market
- We looked at Essential Loo Hire
- We identified essential information required by the end user to make an informed decision