Enterprise Ecommerce Web Development- Elm Farm Feeds

www.elmfarmfeeds.co.uk/

High Volume multi-category multi product website

Four thousand products and counting..
 

We have been developing bespoke e-commerce platforms for a number of years and our experience includes using the various payment gateways such as Barclays, World Pay, PayPal ABN Ambro Bank in Holland, HSBC, and Opayo formerly known as SagePay.

 

One of the more recent launches, in fact over a year ago is a website loosely arranged around Home Depot a DIY retail chain in the USA. Interestingly, that website denies access to attempts from UK IP's in my experience.

Currently it has over 4000 products on it, and when I say products some of those 4000 are the same product but available in different sizes and colours with respective variations in prices and product weight.

Core Dynamic Categories

There are six core sales categories, devolving to 39 subcategories and 51 tier three categories  each of which include products supplied to the core business from multiple suppliers.

Products selected have other associated products with it "that we think you may like" and also on display is your recently viewed products.

Retail EPOS and Online Sales

We built this product for a company that has a bricks and mortar outlet and as well as an online presence.

The retail outlet scan the products at the till point and these are automatically deducted from the same stock level shared between online and depot sales, the depot also being the despatch unit.

Product Availability

If the product is out of stock or falls short of the quantity ordered by a customer, then the system stipulates the available amount and it is added to basket accordingly.

Stock Levels

The stock holding level is input as determined by the company and then the stock re-order point stipulated at which point if the current stock level goes below a certain point then an order request is automatically triggered.

The products can be updated individually or they can be updated by a global database template.

The website in question has multiple suppliers each with their own ID and barcodes.
Payment can be made on account online or by card payment or registered on account to be settled at a defined end of period.

Filter retail products by primary, secondary and tertiary categories, search term, price, alphabetic order and brand.

Site visitors can filter retail products by primary, secondary and tertiary categories, search term, price, alphabetic order and brand. 

The product shown above features an image displayed specific to each colour and size, with relative pricing variations. 

Expandable Parameters

Each product specification has 36 (and counting) optional parameters.
Some of the features these cover are: 

  • Product picking location; aisle and shelf number
  • Barcode
  • supplier ID
  • Inventory associated with supplier delivery note reference number
  • Current and maximum stock holding level,
  • Stock re-order trigger points
  • Product cost, recommended retail price, web price, sale price (and by default gross profit)
  • Associated Brand
  • Product  title, description, weight,  incorporating  product variations such as  size, weight, colour and price variations with relative imagery for each product variation.


Alternate Pricing Influences

External factors influence pricing such as multiple (running concurrently) pre-determined discounts based on basket totals and scaled dynamic incremental saving suggestions which prompt further discounts if a higher basket total is reached by the customer (before vat and shipping costs) as well as % global price fluctuations.

Stock Control
Utilisation of stock control data and the frequency of stock takes, regardless of the size of business, directly impacts on business profitability.

Effective utilisation positively impacts cash flow, storage capacity, day to day to manpower requirements and deployment, positioning of stock for efficient picking and inventory, receipt of goods and reduction of shrinkage.

Shrinkage is the difference between recorded inventory and actual inventory and some factors that contribute to shrinkage are shoplifting, vendor fraud, employee theft and administrative error.

Effective stock management brings, amongst other things, a scrutiny to bear on the causes of shrinkage.


Reporting

The system reports on sales, despatch status, stock consumption, current stock holding (before shrinkage) per requested trading dates.

Web Services:

Web design and Development.

Bespoke Content Management System

Reporting system, Dynamic prompts
 

Liaison with 27 suppliers - sourcing of product imagery, collation of disparate product information.
Compilation of product ranges and specifications, imagery, variations and developing the global category common denomination.
 

As always, our focus on website loading time comes as standard.