Betty & Claude is an online and High Street fashion retailer based in Chobham Surrey with a store spread over two floors selling a handpicked eclectic mix of contemporary ladies fashions.
We wanted to make the website as easy as possible for customers to browse.
Sometimes shopping baskets get a little bit complicated and for a variety of reasons be it browser based or lack of attention to detail the customer abandons the journey.
We also wanted to achieve the same in the admin console, but the more functionality you add to a website's content management system with the intention of giving independence, the more buttons and processes you present.
One could compare the multi functional unwieldy beast that is Microsoft Excel of 2016 with that of the relatively tame beast of the same name in 2010; there is no comparison.
Nowadays, as much attention is focussed on delivering a user friendly interface with a few "This is what this is for" and also"this is how it works" for a few of the less frequently used facilities.
We have thoroughly enjoyed building this website with our clients, Sue and Ros at Betty and Claude's.