As its name suggests, Nationwide Hire operates throughout the UK, supplying cars, vans, trucks, MPV's and minibusses to the private and commercial sector.
Nationwide Hire 4U Ltd has been operating for over 10 years and delivers and collects the vehicles instead of the customer collecting and returning the vehicle at a designated depot.
The new mobile responsive eCommerce website is a bespoke development, scalable, and extensive content management system.
It replaces an ageing WordPress website designed and developed to different parameters.
Website Return on Investment
The new website has been evaluated based on analytics, testing, surveys, feedback and daily and incremental trend data.
This is in respect of the website performance and its hosting environment to learn and continually improve the site performance and its evolving capabilities in line with its objectives.
Initial data in the early post-launch stages have a value, but of greater value is the developing trend data worth looking at a few weeks after launch.
Once the website has had a chance to propagate sufficiently and is established in the rankings, we can determine customer behaviour, traffic, the impact of calls to action, and return on investment.
What pages are successful and why?
Why are some pages more successful than others?
Are site visitors finding it easy to use?
It all sounds quite obvious and sensible, but what also comes out of the data is opportunities, not only for "course correction" but also for identifying additional business opportunities from an operational perspective.
Information is King, and Google Analytics provides a lot of information about site activity, visitor volumes, activity, behaviour, mobile usage, preferred browsers, and devices; however, it does not provide the queries visitors are using in respect of SEO.